Portfolio / Selected Work
A selection of work across marketing strategy, communications, digital transformation, and experiences that bring brands closer to people.
01 Insight
02 Strategy
03 Plan
04 Create
05 Engage
06 Measure
Go to market · Sales enablement
Tork Workflow® for Restaurants
Connecting foodservice customer needs with Tork® hygiene solutions through a coordinated, relationship-building market approach .
Segment Marketing Director, HORECA
More selected work
DIGITAL MARKETING
Puratos Digital Transformation
An omnichannel plan to create awareness and adoption for MyPuratos digital services, launching a new approach to the US digital marketing ecosystem. The digital evolution drove +92% MyPuratos users, +50% social followers, and +200% digital engagement.
Senior Manager, Marketing Communications & Insights
INTEGRATED MARKETING
TD Bank ATM Services Expansion
Created visibility and confidence in new ATM banking services through targeted campaigns. The initiatives resulted in a 22% increase in ATM transactions and 2.6× return on marketing investment.
AVP-VP, Retail & ATM Channel Marketing
BRAND EVENTS & EXPERIENTIAL MARKETING
Creating Memorable Experiences
Trade shows and live experiences designed to create disruption; turning brand ideas into conversations that drive conversions.
Leading live and virtual event-based experiences
RESEARCH & ACTIONABLE INSIGHTS
Insights → Action
Creating insights from research and market intelligence to inform priorities, create smart plans, and develop impactful sales resources.
Translating research and data into executive planning